Is social networking a culture ?
that social networking creates a collaboration culture. thanks to Facebook, people have become willing to share information, creating a workplace culture ready for collaboration, But CIOs need to deploy the right tools.
Now advanced collaboration tools, combine with a fresh mind set about sharing inspired by social networking, are reviving KM, says Spencer Mains, CTO with Landor and B to D, two divisions of the branding and design firm WPP. The company recently deployed software from PBworks to let employees in 15 countries collaborate on client accounts. While they chat and share documents, the system archives the information and conversations.